While most publishers launch a single website to meet unclear goals, successful online publishers understand that there are 12 discreet business models and launch a website network, capitalizing on at least 3 or more of those business models.

Choose the Right Keywords To Drive Website Traffic

Discover a simple online publishing process for brainstorming the 1500-2500 keywords that your users will use the most to search for the content that you have. Learn how to quantify the search activity that is happening every day for each of your targeted search terms. Learn how to analyze the search engine competition and use that data to isolate keword phrases that can vault your website onto page one in a matter of days.

Create Websites that Convert Visitors to Subscribers

While most publishers allow designers to create complex and complicated sites that the average user can't begin to navigate, knowledgeable publishers understand that there are only 12 webpage templates that will carry 99% of the page views for their websites. These publishers not only understand that there are clear best practices for these 12 templates, but that these 12 templates are where all of their research, analytics and testing efforts should be centered. While the industry average for Web conversion rates is by far less than 1 percent, publishers who understand these 12 templates routinely generate conversion rates in the 3-5% range.

Choose the Best Email Contact Strategy to 
Maximize Customer Lifetime Value

Successful publishers understand that their websites exist primarily to build customer loyalty - but they also understand the Web's role in increasing their most valuable asset– their active email database. For these publishers, email can generate 60 to 80 percent of all their revenue.

Organize and Integrate Online and Print Publishing Teams

While most publishers continue to load more responsibilities onto their exiting print staff and require them to learn new skills, those in the know are hiring dedicated writers, marketers and technical staff to run their online business units. These same publishers know how to integrate their print and online teams to leverage editorial assets, cross promote print, Web and email circulation and create advertising synergies for sponsors who are demanding multiplatform marketing solutions.

While many publishers find themselves lost in a pile of numbers generated by Web analytics, email analytics and competitive tracking services, profitable online publishers understand the concept of management by exception. They isolate and track a handful of operating statistics using a Key Metrics Dashboard that lets them sleep at night and alerts them to problems and opportunities in their online business.

Here's a big promise: The Mequoda Method, when executed with passion and accuracy, can transform any special-interest magazine, newsletter, book, website, blog, forum, TV show, radio program, or newspaper column into a multi-million dollar niche media empire.

Online publishing success begins by setting clear, obtainable goals. Of the more than 2000 online publishing companies we studied that made money on the Internet, seven best practices distinguished them from all others. Among the most common traits was a strategic management system for setting and supporting goals through day-to-day activities and measuring the success of the overall plan.

Read Seven Online Publishing Secrets—Using the Internet to Transform Your Special-Interest Publishing Brand into a Multiplatform Media Empire to learn more. It's available absolutely free when you signup for free email delivery of our newsletter, the Mequoda Daily.